Thinking Money: The Psychology Behind Our Best and Worst Financial Decisions

leads viewers on an exploration of how and why people spend, save (or don’t), and think about money. The United States is heading into a retirement crisis, led by debt-ridden Baby Boomers whose diminishing savings will not match their increasing longevity. To help Americans address this challenge, host David Coyne – a Washington, D.C.-based actor and comedian – travels the country and meets original thinkers mixing economics with psychology. Their enlightening and often amusing experiments into financial behavior illuminate how both the human brain and the marketplace can trick people into spending money.

airs 9/10 at 4 a.m.

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